Ziggu is a Belgian PropTech company creating client portals for property developers to modernize communication and address customer service challenges in the UK's digitally-resistant property market.
Ziggu is establishing a foothold in the UK's property development market, targeting a sector worth billions but resistant to digital shift. With property developers facing mounting customer service challenges and evolving buyer expectations, Ziggu's client portal technology offers a path to modernize outdated communication practices.
Ziggu is a Belgian PropTech company building client portals for property developers, architects, and contractors. The platform centralizes project communication through documents, conversations, approvals, tasks, and financial tracking — replacing scattered email chains and phone calls with organized digital workflows.
With the UK firmly in fifth place among the world's largest economies, it's an attractive market for any ambitious company to enter. But when you try to take your place in the UK's real estate market, you need some guts, too.
Because, as Ziggu's UK sales executive Luke Powderly explains: "Property developers here are set in their ways. It's a challenge to get them to change things up." A challenge Ziggu UK expansion is ready for, as the team puts down roots across the Channel.
Luke leads Ziggu's United Kingdom operations from their UK office. His job is understanding property developer goals up and down the UK and supporting them to achieve their ambitions.
"As you can imagine, the UK real estate market is huge. Property developers face fierce competition but at the same time, there's a shortage in housing, so they're still selling easily. The problem is though, that developers in the UK often get bad reviews about their customer service. You'd think that would make my job easier, as there are so many prospects for Ziggu, but no", Luke jokes.
Many developers have been around for a long time. They like the way they're doing things.
"So only a few are searching actively for modern technologies and digital tools to help in this regard. They think, 'this is how I've been doing it for years, it works, why change it?'."
The sales executive understands well that it's not easy for a company to change their traditional way of working. But he hopes he can change their minds.
"I see it as part of my job to create a different mindset in the property sector here in the UK. It's not just about selling the Ziggu platform; it's also about showing property developers that taking care of their customer advisors, sales advisors and homebuyers is valuable."
Property developers being able to communicate more easily with homebuyers, showrooms and contractors will lead to increased efficiency and an improved customer experience and homebuyer journey.
"Who doesn't want that?", Luke wonders out loud. "Just like in the rest of the world, consumers in the UK expect more and more when it comes to customer experience. Property developers can't stay behind and do nothing."
"You can't just sell the house and then forget about the buyer anymore — it needs to be more than that"
Technology has become essential in all industries across the world and now the real estate sector is slowly going through this transition. So property developers can't stay behind and do nothing anymore.
"If you look at companies such as Uber, Deliveroo and online banking: technology has changed these industries for the better. I'm sure property developers will see the value for themselves and their homebuyers in investing more into technology for the customer journey. You can't just sell the house and then forget about the buyer anymore — it needs to be more than that."
Consumer expectations have shifted dramatically. Industries from transportation to food delivery have been revolutionized by technology-first approaches.
The construction portal UK market remains largely untapped. This presents both opportunity and resistance.
"When you see your ideas are being put in place, it makes you feel part of a team, which is a great feeling"
Luke is adamant that property developers and homebuyers will be pleased with a platform like Ziggu. "It's a welcome tool", Luke smiles.
"Ziggu can change the market of customer experience here in the UK. We're entering a market that is pretty much untouched. So over the next few years, Ziggu will definitely make waves in the UK real estate sector."
He's already looking forward to it. "I'm a ambitious person, so the fact that this market is challenging yet full of possibilities is exciting for me", he says.
However, his excitement for the job-to-be-done is not purely because of his ambition. It's also because Luke enjoys working for Ziggu.
"No one's opinions are brushed under the carpet. The founders take into consideration your ideas or doubts, if there are any. And when you see your ideas are being put in place, it makes you feel part of a team, which is a great feeling."
| Aspect | Traditional Methods | Ziggu Platform |
|---|---|---|
| Communication | Scattered emails, phone calls | Centralized conversations and unified inbox |
| Document Sharing | Physical copies, email attachments | Secure document portal with version control |
| Project Updates | Manual reports, site visits | Real-time milestones and progress tracking |
| Customer Experience | Reactive, fragmented touchpoints | Proactive updates and transparent process |
Ziggu's UK expansion represents more than just another software rollout. It's about fundamentally shifting how property developers engage with their clients throughout the entire project lifecycle.
The resistance Luke encounters isn't unusual. Every industry transformation faces similar skepticism before widespread adoption occurs.
But the fundamentals are clear: UK property buyers expect digital-first experiences. Developers who adapt early will gain competitive advantages. Those who wait risk being left behind as customer expectations continue rising.
Luke's mission in the UK extends beyond sales. He's building the foundation for a new standard in property development customer service — one conversation, one project, one satisfied client at a time.
For Ziggu, the UK represents validation of their platform's universal appeal. Success here proves that effective project communication transcends borders and markets.
The challenge is real. The opportunity is even bigger.
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